Cutera Forges Distribution Agreement with L’Oréal to Sell SkinCeuticals Products in Japan

Cutera, Inc., provider of aesthetic and dermatology solutions, and its Japanese subsidiary, Cutera KK, has forged a strategic partnership with L’Oréal Japan Co. to exclusively promote, market, sell and distribute select SkinCeuticals products to medical and physician-led clinics in Japan.

“We are excited about this collaboration with L’Oréal Japan Co. to bring SkinCeuticals’ renowned skincare innovations to aesthetic providers in Japan,” said Brent Hauser, Cutera’s international president. “This agreement underscores our commitment to supporting our existing customer base by expanding access to high-quality skincare solutions that meet the unique needs of medical clinics and their patients.”

Under the terms of the agreement, the partnership will initially span three years, with options for renewal. As part of the collaboration, L’Oréal Japan Co. will provide comprehensive marketing and advertising support to enhance the visibility and reach of SkinCeuticals products within the medical community. This agreement solidifies Cutera KK’s position as a key player in the Japanese aesthetics market, leveraging its established network and expertise in medical aesthetics.

Cutera plans to introduce the SkinCeuticals product line to customers in Japan during the fourth quarter of this year. The company expects the financial impact of the distribution agreement to be immaterial in 2024.